SUSTAINABILITY: A GAME CHANGER FOR THE RETAIL
As retailers dodge through different stages of brand development, they are increasingly shifting their focus and directing their strategies and investment towards sustainability. What has caused this major shift? The answer lies in the expectations of the consumers, investors, and stakeholders. Retailers are answerable to them for the environmental impact of their products; transparency is crucial. Moreover, Covid19 has also shifted the focus and preferences toward sustainability. At the COP26 Summit (November 2021), India promised to reduce carbon emissions to ‘net zero’ by 2070. In fact, our country aims to cut carbon emissions by 1 million tonnes in the next ten years. What’s inevitable then? The answer is simple. The brands are more focussed on sourcing eco-friendly materials for their products to ensure reduced carbon emissions and make a positive impact on the consumers. As we all are aware, signage can have a significant impact for any brand in the market. Now, there are coun