RAIL TRAVEL AND RETAIL BRANDING, A MATCH MADE IN HEAVEN?
The importance of Rail travel in India The Indian Railways is the quickest, most efficient and cheapest method of transportation for freight and passengers. Industrialized nations across the world have well-developed railway networks, and India is no different. Covering hundreds of thousands of miles in every direction, the Indian Railways network is even reaching far and otherwise inaccessible corners of the country. Similar to well-developed railway networks in industrialized nations, metro rail systems in India cover extensive distances, connecting various urban areas and previously inaccessible corners of cities. The economic impact of these metro networks is profound, accelerating the development of industries, commerce, and urban infrastructure. The success of metro rail projects in India has inspired other cities and countries to consider and implement similar systems to address their own transportation challenges. The transformative impact of metro railway lines in India show